We wanted a short name that you got the idea of what we sold just from the name (things for baby).
At the time, my then 2 year old daughter kept calling a bathing suit a "babyhoot" and we would always ask her questions to try to get her to say it again: "What should I wear in the pool?" "What's that thing called again that you wear to the beach?" And we thought that would be a perfect name for our business. The longer story version is in our profile. ;)